Promote Shampoo:

• Promotes healthy hair growth, tames frizz and boosts shine
• Colour-safe formula gently cleanses scalp and hair
• Enriched with Baobab to rehydrate dry and damaged hair
• Formulated with powerful natural botanicals to inhibit FGF5, a protein which causes hair thinning and hair loss in the scalp
• Transforms texture, condition, and overall hair quality in 90 days⁺
• Strands are nourished to reduce split ends and breakage
• Formulated without parabens, sulfates, silicones, and phthalates
• Keratin treatment and extension safe ⁺

Promote Conditioner:

• Intensely conditions and nourishes to tame frizz and improve manageability
• Enriched with Baobab to rehydrate dry and damaged hair
• Rich in essential vitamins and minerals for incredible shine
• Formulated with powerful natural botanicals to inhibit FGF5, a protein which causes hair thinning and hair loss in the scalp
• Powerful antioxidants protect from environmental damage and heat styling
• Deeply hydrates without weighing hair down
• Ideal for medium, thick, textured, and curly hair
• Transforms texture, condition, and overall hair quality in 90 days⁺
• Formulated without parabens, sulfates, silicones, and phthalates

Promote Treatment Mask:

• Enriched with Baobab to rehydrate dry and damaged hair
• Reduces split ends and prevents breakage
• Tames frizz and improves manageability
• Ideal for medium, thick, textured and curly hair
• Formulated with powerful natural botanicals to inhibit FGF5, a protein which causes hair thinning and hair loss in the scalp
• Frizz and flyaways are smoothed for improved manageability
• Apply as an overnight treatment to intensify results
• Formulated without parabens, sulfates, silicones, and phthalates
• 95% of users noticed an increase in hair thickness with 90 days of use*
• 97% of users saw less hair on their brush or left in the shower after 120 days of use⁺

*Published, peer-reviewed study of 39 individuals using the product for four months.
⁺In a 2017 Consumer Usage Study of 79 users over 120 days conducted by Colour Collective, Dallas, TX.

FGF5 Inhibiting Actives:

SANGUISORBA OFFICINALIS, ROSA MULTIFLORA, SWERTIA CHIRATA

Shampoo:
WATER (AQUA), PEG-150 PENTAERYTHRITYL TETRASTEARATE, PEG-7 GLYCERYL COCOATE, DISODIUM COCOAMPHODIACETATE, SODIUM METHYL COCOYL TAURATE, COCAMIDOPROPYL BETAINE, LAURYL GLUCOSIDE, GLYCOL DISTEARATE, FRAGRANCE (PARFUM), POLYQUATERNIUM-7, PANTHENOL, TETRASODIUM EDTA, CITRIC ACID, HYDROLYZED WHEAT PROTEIN, ROSA MULTIFLORA EXTRACT (JAPANESE TEA ROSE), POTERIUM OFFICINALE ROOT EXTRACT (SANGUISORBA OFFICINALIS), HYDROLYZED KERATIN, SWERTIA CHIRATA EXTRACT, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT (BAOBAB), PUNICA GRANATUM EXTRACT (POMEGRANATE), TOCOPHERYL ACETATE (VITAIN E), ASCORBYL PALMITATE (VITAMIN C), CANANGA ODORATA OIL (YLANG YLANG), ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDAR) OIL, LINUM USITATISSIMUM (LINSEED) OIL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE

Conditioner:
WATER (AQUA), CETEARYL ALCOHOL, CAPRYLIC/CAPRIC TRIGLYCERIDES, GLYCERIN, BEHENTRIMONIUM CHLORIDE, ISOPROPYL MYRISTATE, GLYCERYL STEARATE, PEG-100 STEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), TETRASODIUM EDTA, CITRIC ACID, HYDROLIZED WHEAT PROTEIN, ROSA MULTIFLORA EXTRACT (JAPANESE TEA ROSE), POTERIUM OFFICINALE ROOT EXTRACT (SANGUISORBA OFFICINALIS), POLYQUATERNIUM-7, HYDROLIZED KERATIN, SWERTIA CHIRATA EXTRACT, HYDROLYZED ADANSONIA DIGITATA SEED EXTRACT (BAOBAB), PUNICA GRANATUM EXTRACT (POMEGRANATE), TOCOPHERYL ACETATE (VITAMIN E), ASCORBYL PALMITATE (VITAMIN C), CANANGA ODORATA OIL (YLANG YLANG), ROSMARINUS OFFICINALIS (ROSEMARY) LEAF OIL, LAVANDULA ANGUSTIFOLIA (LAVENDAR) OIL, LINUM USITATISSIMUM (LINSEED) OIL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE

Treatment Mask:
AQUA (WATER), CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM, GLYCERIN, CAPRYLIC/- CAPRIC TRIGLYCERIDE, BEHENTRIMONIUM CHLORIDE, CETRIMONIUM CHLORIDE, PANTHENOL, SANGUISORBA OFFICINALIS ROOT EXTRACT, ROSA MULTIFLORA FRUIT EXTRACT (JAPANESE TEA ROSE), SWERTIA CHIRATA EXTRACT, HYDROLYZED WHEAT PROTEIN, HYDROLYZED KERATIN, TOCOPHERYL ACETATE (VITAMIN E), ASCORBYL PALMITATE (VITAMIN C), CANANGA ODORATA FLOWER OIL (YLANG YLANG), ROSMARINUS OFFICINALIS LEAF OIL (ROSEMARY), LAVANDULA ANGUSTIFOLIA (LAVENDER) OIL, HYDROLYZED ADANSONIA DIGITATA EXTRACT (BAOBAB), LINUM USITATISSIMUM (LINSEED) OIL, ELLAGIC ACID, PUNICA GRANATUM EXTRACT (POMEGRANATE), PARFUM, CITRONELLOL, LIMONENE, LINALOOL, ISOPROPYL ALCOHOL, TETRA-SODIUM EDTA, CITRIC ACID, ALCOHOL, PHENOXYETHANOL, CAPRYLYL CLYCOL, MALTODEXTRIN, MAGNESIUM NITRATE, MAGNESIUM CHLORIDE

Promote Shampoo:

Gently work a small amount into wet hair, massaging from scalp to ends. Rinse and repeat if necessary. Follow with PROMOTE Conditioner

Promote Conditioner:

Apply the PROMOTE Conditioner to your hair directly following PROMOTE Shampoo. Gently massage from mid-lengths to ends. Rinse then follow with PROMOTE Activator

Promote Treatment Mask:

Gently Apply the PROMOTE Treatment Mask into washed, towel-dried hair. Evenly distribute from mid-lengths to ends using fingers or a wide-toothed comb. Leave for 3-10 minutes then rinse. Can be used overnight to intensify results.